One of the best websites I saw was, www.1800tequila.com
It was very colorful yet the background had a monochromatic feel. The simpler animation creates constant motion without being annoying or overdone. It was easy to navigate. This sight serves its limited purpose, to showcase product line, very well.
Worst website - www.epiphone.com
Sloppy, hard to read copy. A weak attempt to look edgy. Not enough info about product line. One dimensional photography that did not adequately show products. Could have been much more dynamic. This is the place to make a customer fall in love with product (electric guitar) the same as marketing automobiles. They did not take advantage of available technology. Videos were slow downloads to my hard drive instead of streaming on screen. When you click on "Elitist" line it becomes a different website with no "one click" path back to homepage. See, www.gibsoncustom.com, to see the potential a musical instrument website can have.
Most websites are pretty fast these days. Some with heavy intro graphics tend to be slower. I find the NCC site to be particularly slow. But I don't know why.
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